Those years, our favorite puns

Puns will never die

Puns

Recently, a well-known sports brand drew inspiration from Taiwan’s beloved fried chicken cutlets, creating a series of locally flavored designs that instantly sparked a buying frenzy.
In its logo, the letter G of ORIGINAL was cleverly replaced with the image of a chicken—an echo of Taiwan’s culture, where snack shops often abbreviate chicken as G and pork as D. To truly blend into Taiwanese life, even foreigners must learn this playful mix of English, Mandarin, and Taiwanese.

Of course, English has its own puns—like BE YOURSELF = BEE YOURSELF—but Chinese wordplay carries something deeper, the language, culture, and memory. As one Taiwanese singer once said, “Don’t say old songs were better—it’s just your memories that gave them extra points.” In the same way, the resonance of a slogan or a brand is never just about the words themselves, but the emotions, culture, and memories they awaken.

As people’s lifestyle change, IP characters, brand identity, and emotional value have become the power of comfort. A single word, a familiar flavor, a song from childhood—these immediately take us back to the younger version of ourselves, stirring reflections too deep for words.

No matter where life takes us, or what challenges we encounter, the truest journey is the one where we keep our original heart, and walk bravely along the path that belongs only to us.